Strategic Account Management

The executive course in Strategic Account Management is focused on experienced sales professionals who want to further develop their knowledge and insights and who are specifically looking for the latest (evidence-based) models and methodologies. The course strengthens your knowledge and understanding of markets, organizations and people.

Your customers are also making decisions in a complex interplay of people, processes and mechanisms. In this dynamic situation, they make decisions that are important to you. Therefore, it is essential to actually understand that environment. Only then can you recognize signals earlier, react faster, and respond in a more focused manner to developments and needs. This inspires you and makes you more successful in creating value for your customers.

After successfully completing the executive course, participants receive an official ‘Strategic Account Management’ certificate that is recognized by the European Academic Sales Board.

The cost for the eight-day executive course with sales executive coaching is €5,850, including course materials and fully catered meals. This amount is exclusive of 21% VAT.

Strategic Account Management

After successfully completing the executive course, participants receive an official ‘Strategic Account Management’ certificate that is recognized by the European Academic Sales Board.

The cost for the eight-day executive course with sales executive coaching is €5,850, including course materials and fully catered meals. This amount is exclusive of 21% VAT.

Strategic Account Management Learning Experience

With the Strategic Account Management course, you as a senior sales professional will get answers to the following questions:

How do we deliver on our value proposition to different customer groups?

When are you co-creating with your account?

What can you consciously influence and what are automatic processes?

How can you get the maximum sustainable result from your negotiation?

Registration dates for this course

Strategic Account Management cycle 2023-I

Thursday 23 March – 12.00u t/m 20.30u
Thursday 30 March – 12.30u t/m 20.30u
Thursday 13 April – 12.30u t/m 20.30u
Thursday 20 April – 12.30u t/m 20.30u
Tuesday 9 May – 12.30u t/m 20.30u
Tuesday 16 May – 12.30u t/m 20.30u
Thursday 1 June – 12.30u t/m 20.30u
Thursday 8 June – 12.30u t/m 20.30u

Strategic Account Management cycle 2023-II

Tuesday 19 September – 12.00u t/m 20.30u
Tuesday 26 September – 12.30u t/m 20.30u
Tuesday 10 October – 12.30u t/m 20.30u
Tuesday 31 October – 12.30u t/m 20.30u
Tuesday 7 November – 12.30u t/m 20.30u
Tuesday 14 November – 12.30u t/m 20.30u
Tuesday 28 November – 12.30u t/m 20.30u
Thursday 7 December – 12.30u t/m 20.30u

Lecturers

The professors and practical lecturers of the Strategic Account Management executive course include: Prof. Régis Lemmens, Ph.D.; George van Houten, LL.M.; drs. Hans Hopmans; Prof. Toni Sfirtsis, Ph.D.; drs. Bert Duijnstee, LL.M.; Robbert van Velthuijssen; Ayman van Bregt; Wouter van den Berg, Ph.D.; and drs. Lars Duursma.

Hans Hopmans

Ayman van Bregt

dr. Wouter van den Berg

Robbert van Velthuijsen

prof. dr. Régis Lemmens

mr. drs. Bert Duijnstee

mr. George van Houten MBA

Lars Duursma

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Or download the registration form here: Strategic Account Management registration form

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Invoice ascription:

The invoice should be sent to:

my private addressmy employer's address

The undersigned wishes to participate in the eight-day post-academic executive course 'Strategisch Account Management' and declares to be liable for the payment obligation resulting from this registration. The undersigned furthermore declares to be in agreement with the General Terms of Delivery and the processing of his or her personal data required for participation in the executive course, such personal data as can be found on instituteforsales.eu.

As of today, registration is possible for the 2022-II, 2023-I and 2023-II cycles. The courses take place centrally in the Netherlands.

Cycle 2023-I: from 23 March 2023 to 8 June 2023.

Cycle 2023-II: from 19 September 2023 to 7 December 2023.

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