Strategic Account Management Learning Experience

With the Strategic Account Management course, you as a senior sales professional will get answers to the following questions:

  • How do we deliver on our value proposition to different customer groups?
  • When are you co-creating with your account?
  • What can you consciously influence and what are automatic processes?
  • How can you get the maximum sustainable result from your negotiation?

Registration dates for this course

Strategic Account Management cycle 2023-I

Thursday 23 March – 12.00u t/m 20.30u
Thursday 30 March – 12.30u t/m 20.30u
Thursday 13 April – 12.30u t/m 20.30u
Thursday 20 April – 12.30u t/m 20.30u
Tuesday 9 May – 12.30u t/m 20.30u
Tuesday 16 May – 12.30u t/m 20.30u
Thursday 1 June – 12.30u t/m 20.30u
Thursday 8 June – 12.30u t/m 20.30u

Tuesday 19 September – 12.00u t/m 20.30u
Tuesday 26 September – 12.30u t/m 20.30u
Tuesday 10 October – 12.30u t/m 20.30u
Tuesday 31 October – 12.30u t/m 20.30u
Tuesday 7 November – 12.30u t/m 20.30u
Tuesday 14 November – 12.30u t/m 20.30u
Tuesday 28 November – 12.30u t/m 20.30u
Thursday 7 December – 12.30u t/m 20.30u


The professors and practical lecturers of the Strategic Account Management executive course include: Prof. Régis Lemmens, Ph.D.; George van Houten, LL.M.; drs. Hans Hopmans; Prof. Toni Sfirtsis, Ph.D.; drs. Bert Duijnstee, LL.M.; Robbert van Velthuijssen; Ayman van Bregt; Wouter van den Berg, Ph.D.; and drs. Lars Duursma.


“We practice, what you preach.”

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      As of today, registration is possible for the 2022-II, 2023-I and 2023-II cycles. The courses take place centrally in the Netherlands.

      Cycle 2023-I: from 23 March 2023 to 8 June 2023.

      Cycle 2023-II: from 19 September 2023 to 7 December 2023.

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