Account Management Insights Learning Experience

The Account Management Insights executive course gives you, as a young sales professional, answers to the following questions:

  • How do I approach potential customers and how do I get a seat at the table?
  • What does my customer’s buying center (decision-making unit, or DMU) look like?
  • How can I translate our value proposition into value creation for my customers?
  • Which conversation and negotiation techniques do I use and when?


The professors and practical lecturers of the Account Management Insights executive course include: Prof. Régis Lemmens, Ph.D.; Arjaen Smits, LL.M.; drs. Hans Hopmans; Robbert van Velthuijssen; Ayman van Bregt; Wouter van den Berg, Ph.D; and Prof. Ad de Jong, Ph.D.


“We practice, what you preach.”

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      From now on, it is possible to register for the cycle in March 2022: The courses take place centrally in the Netherlands.

      TU 17/03/2022 - 12.00u t/m 20.30u

      THU 24/03/2022 - 12.30u t/m 20.30u

      TU 05/04/2022 - 12.30u t/m 20.30u

      THU 14/04/2022 - 12.30u t/m 20.30u

      THU 28/04/2022 - 12.30u t/m 20.30u

      THU 12/05/2022 - 12.30u t/m 20.30u

      TU 24/05/2022 - 12.30u t/m 20.30u

      THU 02/06/2022 - 12.00u t/m 20.30u



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