Strategic Account Management

The executive course in Strategic Account Management is focused on experienced sales professionals who want to further develop their knowledge and insights and who are specifically looking for the latest (evidence-based) models and methodologies. The course strengthens your knowledge and understanding of markets, organizations and people.

Your customers are also making decisions in a complex interplay of people, processes and mechanisms. In this dynamic situation, they make decisions that are important to you. Therefore, it is essential to actually understand that environment. Only then can you recognize signals earlier, react faster, and respond in a more focused manner to developments and needs. This inspires you and makes you more successful in creating value for your customers.

After successfully completing the executive course, participants receive an official ‘Strategic Account Management’ certificate that is recognized by the European Academic Sales Board.

The cost for the eight-day executive course with sales executive coaching is €5,850, including course materials and fully catered meals. This amount is exclusive of 21% VAT.

Strategic Account Management

After successfully completing the executive course, participants receive an official ‘Strategic Account Management’ certificate that is recognized by the European Academic Sales Board.

The cost for the eight-day executive course with sales executive coaching is €5,850, including course materials and fully catered meals. This amount is exclusive of 21% VAT.

Strategic Account Management Learning Experience

The Strategic Account Management executive course gives you, as a senior sales professional, answers to the following questions:

How do we prove our value proposition to the different customer groups?

When are you co-creating with your account?

What can you influence consciously and what are automatic processes?

How can you obtain the maximum sustainable result from your negotiation?

Lecturers

The professors and practical lecturers of the Strategic Account Management executive course include: Prof. Régis Lemmens, Ph.D.; George van Houten, LL.M.; drs. Hans Hopmans; Prof. Toni Sfirtsis, Ph.D.; drs. Bert Duijnstee, LL.M.; Robbert van Velthuijssen; Ayman van Bregt; Wouter van den Berg, Ph.D.; and drs. Lars Duursma.

Hans Hopmans

Ayman van Bregt

dr. Wouter van den Berg

Robbert van Velthuijsen

prof. dr. Régis Lemmens

mr. drs. Bert Duijnstee

mr. George van Houten MBA

Lars Duursma

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Or download the registration form here: Strategic Account Management registration form

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Invoice ascription:

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my private addressmy employer's address

The undersigned wishes to participate in the eight-day post-academic executive course 'Strategisch Account Management' and declares to be liable for the payment obligation resulting from this registration. The undersigned furthermore declares to be in agreement with the General Terms of Delivery and the processing of his or her personal data required for participation in the executive course, such personal data as can be found on instituteforsales.eu.

Strategic Account Management course will be held in Dutch and will be held in Ghent.

TU 11/01/2022 - 12.00u t/m 20.30u

THU 20/01/2022 - 12.30u t/m 20.30u

THU 27/01/2022 - 12.30u t/m 20.30u

THU 03/02/2022 - 12.30u t/m 20.30u

TU 15/02/2022 - 12.30u t/m 20.30u

TU 22/02/2022 - 12.30u t/m 20.30u

TU 15/03/2022 - 12.30u t/m 20.30u

TU 22/03/2022 - 12.00u t/m 20.30u

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